S01:E22 Building a Business That People Want to Talk About

How do you turn one funny ad into triple the engagement and a spot on a podcast? Honest Brothers Painting shares the creative risk that made their brand unforgettable — and why leaning into who you are is the real secret to growth.

In this episode of Brand Chops, Zack Lemear sits down with Shawn P and Shawn R Kelleher of Honest Brothers Painting — the local NH company that blew up their engagement with some hilarious, creative risk.

They break down how being bold (and staying true to who you are) turned a small business into a movement — more likes, more leads, more sales — and a brand people actually love.

Get ready for real talk on creative marketing, building a culture that matters, and why success starts with service.

🔥 If you're playing it safe, you're playing it wrong. Hit play.

Takeaways

• Honest Brothers Painting has effectively used humor in their marketing.
• Creative risks can lead to significant engagement and brand awareness.
• Authenticity in branding is crucial for connecting with customers.
• Community service and philanthropy are integral to their business model.
• A strong business culture fosters employee satisfaction and loyalty.
• Understanding your identity helps in making business decisions.
• Taking time to reflect on your purpose can lead to clarity in business.
• Brand loyalty is built through emotional connections with customers.
• It's important to focus on quality service over just making money.
• Small businesses should not be afraid to say no to clients that don't align with their values.

Chapters

00:00 Introduction to Honest Brothers Painting

02:15 Creative Marketing Strategies that Work

04:58 Taking Risks in Advertising

10:27 Authenticity in Branding

16:59 Community Impact and Mission Work

19:17 Building a Purpose-Driven Business

20:34 Creating a Supportive Company Culture

22:46 The Importance of Brand Identity

25:32 Finding Your Core Values

30:04 Advice for Small Business Owners

Contact Us

Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense. If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com. If you know someone that would benefit from learning more from one of our shows please share the episode, visit brand-chops.com and as always, like and subscribe if you find this content to be helpful. See you next time on Brand Chops, where we chop up brands to see what they're made of!